Terms and conditions of trade

Terms and conditions of trade

Terms and conditions of trade – BTC customers


These terms and conditions apply to your purchase of goods and other services on the Optima Sport’s website www.optimasport.com .

Only consumers can purchase goods and services on Optima Sport’s website www.optimasport.com, and by ordering goods on www.optimasport.com, you confirm that you are not purchasing goods for resale.


If you wish to purchase as a dealer, please contact: customerservice@optimasport.com

Optima Sport ApS is owned and operated by:

Juhl Rugholm Holding ApS

Medeavej 21

DK-7100 Vejle

CVR-no.: 38966197


Entering into an agreement

A legally binding agreement between you and Optima Sport is only concluded when you receive an order confirmation by e-mail. Until you receive an order confirmation, Optima Sport is entitled to cancel your order in whole or in part, for example due to price or text errors, or if items are sold out. Naturally, if this occurs, you will be notified of this by e-mail.


Once you have placed an order at www.optimasport.com, you will automatically receive an e-mail specifying which items you have ordered. This e-mail is only an electronic receipt indicating that we have received your order and no legally binding agreement has been reached between you and Optima Sport at this stage.



The goods are shipped within 4 - 6 business days, subject to the goods being in stock. 

Optima Sport cannot be held liable for delays related to delivery partners.

For delivery outside Denmark, additional delivery time must be expected. 



To shop at www.optimasport.com, you must be at least 18 years old and be in possession of a valid payment card that we accept.


At www.optimasport.com, you can pay by Dankort, VISA/Dankort, VISA Electron, VISA and MasterCard and Maestro.


The amount will only be debited from your account when the item has been dispatched to your specified delivery address. A larger amount than you have approved will never be debited.



When you shop on www.optimasport.com, the rules of the Sale of Goods Act governing defective goods may apply to product purchases. This means that you have 24 months’ warranty.


This means that you can either have the item repaired, exchanged, your money back or a reduction in the price, depending on the specific situation. It is a requirement that the complaint is justified and that the defect has not arisen as a result of an incorrect use of the product or other behaviour causing damage.


If you believe your product has an error or a defect, please contact us at customerservice@optimasport.com. When you contact us, please explain the nature of the error or defect on the product.


If your complaint is justified, we will refund your (reasonable) shipping costs. The product must always be returned in appropriate packaging, and remember to obtain a receipt for shipping so that we can refund your shipping costs.

The product should be sent to:

Optima Sport

Hjulmagervej 11D

DK-7100 Vejle

Attach a copy of your invoice.

E-mail: customerservice@optimasport.com


We do not receive packages without delivery or packages sent on a cash on delivery basis.


Trial period

We offer a 7-day free trial period for our recovery boots. If you do not feel the boots are suitable for you, please contact us to receive a return label. The boots must be returned in the original shipping package.



Right of cancellation

We offer a 14-day right to return the goods, counted from the day they are received. If you choose to cancel a purchase, simply return the item in same condition as you received it. When the item is received and approved, the purchase price will be refunded to your account within a few days.

If you regret a purchase, you must return the item in the original packaging. The product and packaging should appear as new.


Send the package to:

Optima Sport

Hjulmagervej 6

DK-7100 Vejle



In case of any agreed discounts, returned goods or goods that are cancelled before dispatch, there will be a full or partial refund of the purchase price. Refunds will normally be by bank transfer, and we therefore need the registration number and account number of your bank account. This information is not sensitive, and can be safely disclosed by e-mail or other traditional form of correspondence.


Liability and language regarding website and service

Optima Sport cannot guarantee that the website is free of errors and in operation at all times.

You can contact Optima Sport in English or Danish.


Cookies and privacy policy

Guidelines for handling cookies and personal information
By visiting one of Optima Sport’s websites, you accept this cookie and privacy policy.


1. Generally
2. Cookies
2.1 What are cookies?
2.2 What do we use cookies for?
2.3 How long do we store cookies?
2.4 How do you avoid cookies?
2.5 Third-party cookies
2.6 Cookies from gemius/traffic measurements

3. Personal information
3.1 What is personal information?
3.2 How long do we keep personal information?
3.3 What do we use personal information for?
3.4 Integration of data
3.5 How do we protect your personal information?
3.6 Can we change the processing of personal information?
4. Contact

1. Generally

When you click on optimasport.com’s websites, optimasport.com collects information about you. Below you can read about the information gathered, including how the information is processed, what it is used for, who has access to the information and who you can contact if you have questions or objections regarding the information gathered. optimasport.com gathers information about you in two ways:
– Using cookies
– By you providing information yourself

2. Cookies

2.1. What are cookies?

The first time you visit one of Optima Sport’s websites, you will automatically receive one or more cookies. You will also receive cookies when you make searches or visit sub-pages on our websites. A cookie is a small text file stored in your web browser (such as Internet Explorer, Firefox, Chrome, Safari, Opera, etc.), which registers you as a unique user. Cookies make it easier to use the internet, because you don’t have to always start from the beginning. In other words, the web site can use a cookie to remember information about your preferences. For example, it’s a cookie that ensures that you do not have to log in to a site, such as sweetdeal.dk, every time you visit.


2.2 What do we use cookies for?

Cookies inform optimasport.com about your visit and your behaviour on our websites and other digital platforms.
To determine who visits optimasport.com’s websites, we use cookies to keep demographic and user-related statistics. We gather information about when and for how long you visit a website, which and how many sections, articles and other products you visit, whether your computer has visited us before, which browser and operating system you are using, your IP number, which adverts you see, etc. In this way, we can ensure that you are not exposed to the same banner ads over and over, while at the same time, we can try to display ads that you may find interesting. With your permission, we use the information gathered to target our direct marketing to you. We also use the information to document and clarify the value of advert displays for our advertisers.
These cookies are called first-party cookies and are set by optimasport.com.


2.3. How long do we store cookies?

The cookies sent to you will be stored on your device for a varying number of months, calculated from the last time you visited one of Optima Sport’s websites. Every time you revisit a website, the period is extended. The cookies in question are automatically deleted after they expire. You can read about how to delete cookies below.


2.4 How do you avoid cookies?

If you do not want to receive cookies, you can block all cookies, delete existing cookies from your hard drive, or receive a warning before saving a cookie. Click here for instructions on how to configure this on your browser/smartphone.
Note that the instructions apply for most browsers and smartphones, but some are not mentioned.
You can always use the help function in your browser for more information about cookie settings. You can usually do this by pressing “F1” on your PC. Search for “cookies”.


2.5 Cookies from our cooperating partners.

optimasport.com also has a number of cooperating partners who set cookies, known as third-party cookies.
It may be our advertisers, media agencies, advertising networks, and other services (such as Facebook, AddThis) who set these cookies.

The purpose of such cookies is to ensure the delivery of targeted online advertising, as well as allowing you to log in and share e.g. articles on the relevant partners’ websites. For questionnaire surveys, analyses and similar, cookies are used to register your response and thus prevent you receiving the same questionnaire again.


2.6 Cookies from Google (traffic metrics).

optimasport.com uses cookies from Google. The measurements are carried out under strict observance of the personal data regulations.
The purpose of these cookies is to gather statistical information about the entire internet user-group, which makes it possible to determine, for example, which websites are most popular in the various demographic groups (e.g. among women and men). The information is only presented to third parties in aggregate form.
The information is only disclosed to third parties, including optimasport.com’s partners, in anonymized form for the purpose of targeting marketing and obtaining better knowledge of users on the individual websites and in the Danish market generally. Information is also disclosed to third parties if this is required by law.


3. Personal information


3.1 What is personal information?

optimasport.com asks for your personal and user-related information when you purchase services on a website or sign up for newsletters, competitions, etc. This primarily concerns information such as name, address, post code, e-mail address, telephone number, gender and age, but it could also be information about interests, knowledge of the internet, etc. In connection with the purchase of or registration for a service, mandatory information is clearly marked on the form. The provision of other information in connection with the purchase of or registration for a service is voluntary.


3.2 How long do we keep personal information?

When you purchase services on a website, we require your personal information as documentation until the service has been paid for and delivered, any cancellation deadline has expired and the deadline for payments has expired. Then the information can be archived. Three years after archiving, all personal data is deleted at optimasport.com.
If you register for newsletters and competitions, etc., or if you have otherwise consented to the use of your information for marketing purposes, your information will be stored for a maximum of three years after the service has been cancelled.


3.3 What do we use personal information for?

The personal information that we collect about you, for example when you create a profile on one of optimasport.com’s digital platforms, is primarily used to complete the purchase or service that the information was collected for. The information is also used by optimasport.com and its partners to gain more knowledge about you. This use may include studies and analyses aimed at improving our products, services and technologies, and for displaying content and advertising that are customised to your interests and hobbies.
The information will not be disclosed to third parties unless you grant separate permission for this, or in the exceptional circumstances where the Personal Data Act allows the disclosure of general customer information.

If you have consented to receive direct marketing with news and offers, etc., we may also use the information collected to target the marketing you receive by telephone, letter or electronic media.
Keep in mind that any information you provide, including personally identifiable information, in a public forum such as an online debate, is not covered by this privacy policy and may be viewed by third parties who have nothing to do with optimasport.com. We therefore recommend that you carefully consider what information you provide when using these.


3.4 – Integration of data

When you create a profile on one of optimasport.com’s websites or other digital platforms, or grant us permission to contact you with news and offers by telephone, letter or electronic media (e-mail, SMS, MMS, video messages, pop ups, etc.), we correlate the information you enter into your profile with information collected through cookies, in order to target news and offers to you. optimasport.com uses cookies to gather information about your behaviour on websites and other digital platforms belonging to optimasport.com and its partners, cf. point 2 above.


3.5. Protection of personal data

According to the Data Protection Act, your personal information must be kept secure and confidential. We store the personal information you give on computers with restricted access and which are located in controlled facilities. Our security measures are checked regularly to determine whether our user information is being handled securely, always bearing in mind your rights as a user.
However, we cannot guarantee 100% security for data transmissions over the internet. This means that there is a risk that unauthorized persons may gain access to information when data is transmitted and stored electronically. Please be aware that you provide your personal information at your own risk.


3.6. Changes in the processing of personal information

The rapid development of the internet means that changes may be necessary in our processing of personal data. We therefore reserve the right to update and amend these guidelines for the processing of personal data. If we do make such amendments, we will naturally correct the “last updated” date at the bottom of the page. In case of significant changes, we will notify you in the form of a visible notification on our websites.


4. Contact

If you want access to the information recorded about you by optimasport.com, please contact customerservice@optimasport.com. If incorrect data is registered, or if you have other objections, please use the same contact information. You have the right to access the information registered about you, and you can object to a registration according to the provisions of the Data Protection Act.
Yours sincerely,

Optima Sport 

Hjulmagervej 21

DK-7100 Vejle

CVR. no. 38969579

Terms and conditions of trade – BTB customers

1. Generally

These Terms of Sale and Delivery (the “Terms”) apply to the sale and delivery of physical products (the “Products”) provided by:

Optima Sport

Hjulmagervej 6, 7100 Vejle



The terms apply to agreements entered into between Seller and commercial customers (“Customer” or “Customers”).

2. The products

The products consist of the Seller’s product range at all times, which currently includes includes sports and massage articles. The Products offered by the Seller appear for the most part from the Seller’s webshop, which is available via this link: www.optimasport.com (the “Webshop”).

3. Entering into an agreement

Via Seller’s Webshop

When a customer is ordering  a Products this is generally made via the Webshop.

Once the Customer has placed an order in the Webshop, the Customer will receive an automatically generated e-mail.

In the event of delays, backorders or out-of-stock items, we will do our best to inform you as soon as possible and what we can do about it.

Price error

If a price is obvious incorrect and you reasonably should have discovered this, we are not obligated to supply the product in question at the wrong price.

When the Seller submits written offers per. mail.

In cases where the Seller submits an Offer to the Customer for the sale and / or delivery of Products (the “Offer”), the Offer is valid for 14 calendar days continuously from the date on which the Seller submits the Offer, unless otherwise specifically stated in the Offer submitted. .

When the Customer accepts the Seller’s Offer in writing within the deadline, a binding agreement has been entered into between the Seller and the Customer regarding the sale and / or delivery of Products (the “Agreement”).

Seller’s Offer is subject to intermediate sales. Until the Customer’s acceptance has reached the Seller, the Seller is thus entitled to enter into an agreement with a third party regarding the offer with the effect that the Offer to the Customer lapses. After acceptance by the Seller to the Seller without undue delay, the Seller must notify the Customer in writing if the Offer has lapsed.

Seller confirms that the Agreement has been entered into by a purchase agreement or an order confirmation. If the Customer believes that there are conditions in the purchase agreement or order confirmation that are not in accordance with the Offer and / or the Customer’s acceptance, it is the Customer’s responsibility to immediately notify the Seller in writing.

4. Price

All prices are in British Pounds and without VAT.

Until delivery, the Customer is obliged to accept changes in the price based on documented increased costs for the Seller as a result of changes in, for example, supplier prices, exchange rates, duties, taxes and fees that have an impact on the fulfillment of the Agreement.

5. Payment

Payment by debit card

When the Customer orders Products via the Seller’s Webshop, the Customer can pay for the Products by entering his payment card information following the Customer’s submission of his online order.

Seller accepts Mobile Pay, Visa / Dankort, Visa and a number of other credit cards that appear in the Webshop’s payment window (the “Payment Cards”). Payment with a Payment Card at the Webshop takes place via a secure (encrypted) connection. Seller does not store any information about the Customer’s Payment Card.

Seller only withdraws payment for the Products on the Customer’s account when the Products are ready for delivery, cf. section 6.

Payment by invoice

Upon entering into an Agreement on the Customer’s purchase of Products in accordance with an Offer submitted by the Seller, the Seller issues an invoice to the Customer after the conclusion of the Agreement.

Payment according to invoice must be made no later than the date stated on the invoice as the last timely payment date. If one is not specified, the Seller must receive the Customer’s payment at the latest at the same time as the Products are delivered.

If the delivery is postponed due to the Customer’s circumstances (creditor’s claim), the Customer – unless the Seller notifies the Customer in writing otherwise – is nevertheless obliged to make any payment to the Seller as if delivery had taken place at the agreed time.

The Customer is not entitled to set off any counterclaims against the Seller, unless the Seller has acknowledged this in writing. The customer is also not entitled to withhold any part of the purchase price due to counterclaims of any kind.


6. Delivery

Delivery takes place from the Seller’s address, ie. ab warehouse, regardless of whether the Seller brings the sold to the Customer by his own people or by a third party in accordance with a separate agreement with the Customer.


The delivery time is determined by the Seller at best discretion in accordance with the circumstances that exist at the conclusion of the Agreement or the Submission of the Offer. Unless otherwise expressly agreed, a postponement of the delivery time by 14 calendar days is considered to be timely delivery, so that the Customer can not for that reason exercise any powers, including cancellation powers, vis-à-vis the Seller.


If the delay in delivery is due to the Seller being in a situation of force majeure, the delivery time is postponed by the time the obstacle lasts, however both parties must be entitled to irresponsibly cancel the Agreement when the obstacle has lasted for more than 3 weeks. This provision applies regardless of whether the reason for the delay occurs before or after the expiry of the agreed delivery time.


7. Complaint


When the Customer receives the Products, the Customer must immediately make such an examination of the Products as proper business use requires.


If the Customer wishes to invoke a defect, the Customer must, immediately after the defect is or should have been discovered, give the Seller written notice thereof and state what the defect consists of. If the Customer has discovered or should have discovered the defect, and the Customer does not complain as stated, the Customer can not later claim the defect.


At Seller’s choice, defects in the Product sold will be remedied or the Product sold will be returned. Only if remediation or re-delivery does not take place within a reasonable time, the Customer is subject to the general rules of Danish law and these Terms and Conditions is entitled to terminate the Agreement, demand a reduction in the purchase price or demand compensation.


If the Customer has not claimed the defect to the Seller within 6 months after the delivery date, the Customer cannot claim it later. For parts that have been replaced or repaired, Seller assumes the same obligations as apply to the originally sold Product for a period of 6 months, however, so that Seller’s liability for any part of the sold Product can not be extended to more than 1 years from the original delivery date.


Modification or interference with the Product sold without the Seller’s written consent releases Seller from any liability.


8. Return

Seller only receives sold Products return by prior concrete and written agreement. All agreed returns of Products are at the Customer’s risk and expense.

In cases where the Customer is entitled to terminate the Agreement, or if the sold is returned to the Seller for the purpose of exchange or remedy of defects, the sold must be sent to the Seller in original packaging and at the Customer’s expense and risk. To the extent that the Seller incurs shipping costs, etc., the Seller is entitled to demand these reimbursed by the Customer and set off these costs in the Customer’s possible claims against the Seller. After completion of the repair or replacement, the Customer is obliged to pick up the repaired or replaced item from the Seller at his own expense and risk.

9. Limitation of liability

A claim for damages against the Seller may not exceed the invoice amount for the Products sold and is otherwise limited to damages which at the conclusion of the Agreement can typically be foreseen and where the Seller has acted with gross negligence.

Seller is not liable for operating losses, profit losses or other indirect losses in connection with the Agreement, including indirect losses that arise as a result of delays or defects in the Products sold.

If an extraordinary situation arises which is beyond the Seller’s control, or where the obligation due to unforeseen or external events has become unusually burdensome for the Seller to fulfill – and which must be regarded as force majeure or hardship – the Seller’s obligations will be suspended.

The time frame for the suspension will be as long as the emergency situation lasts. Examples covered by force majeure and hardship are natural disasters, fire, war, requisitioning, seizure, currency restrictions, riots, riots, pandemics, lack of means of transport, general shortage of goods, restrictions on power, government orders, disease outbreaks, health crises, epidemics, epidemics, epidemics. at suppliers where Seller cannot be held liable.

It is the Seller’s without undue delay to notify the Customer in writing if circumstances as mentioned in pkt. 9.


10. Product liability

Seller assumes liability for product damage in accordance with the general rules of Danish law, including the case-developed product liability and the Product Liability Act.

However, the Seller is not liable for damage to business items belonging to the Customer or a third party, unless the damage is due to intent or gross negligence on the part of the Seller. Seller is not liable for operating losses, profit losses, or other indirect losses or consequential damages.


11. Disputes

Any dispute between the Seller and the Customer shall be settled in accordance with Danish law and shall in the first instance be brought before the Maritime and Commercial Court, or in the alternative the Seller’s domicile.